When asked writers why they write blog posts, the reply is to share their ideas with others. To get readers to read your entire post, your writing should be easy to read and to the point. You can achieve this by using a readability score.
What is Readability Score?
To cut a long story short, a readability score is a measure that determines whether your writing is easy to read. The choice of words and how you present them in your blog post is key to make it go viral.
Let’s say you are a doctor and you would like to explain to your patient what he is suffering from. You will have to simplify the complex medical jargon to help the patient understand. The same applies when writing blog posts.
The point is, your readers are at different reading levels. It is your role to strike a balance in your writing. You can achieve this by using readability scores.
Flesch Reading Ease and Flesch-Kincaid Grade Level are the most used readability scores. They can help you predict the level that your readers need to be to understand your writing.
Here is a brief explanation of how the Flesch Reading Ease work:
The tool generates a score ranging from 0-100
When your blog scores 100-90, it means that it is easy to read and understand by a ten-year-old person.
If your blog score 70-60, it simple that 13-to 15-year old students can read and understand.
A score of 30-0 shows that the writing is complex. This is the level of writing that can read and understood by someone with a university or master degree.
When you are writing your blog post, you should at maintaining a score of 60-70. This is the level that the biggest possible internet users consider easy to read.
How You Can Check Readability Scores for Your WordPress Posts.
There are several free and premium plugins that can help you check whether your blog post is readable.
If you are using WordPress, here are two best plugins that can run and interpret the readability score for you.
Yoast SEO is a two-in-one package for improving your writing. It keeps track of the catchphrases you are writing for as well as run a separate section for readability of your blog posts.
Readability section detects how long your sentences and passages are. The section also checks whether you are using progress words or subheadings appropriately.
Likewise, it surveys your use of inactive voice and generates a Flesch Reading Ease score of your writing.
Interestingly, Yoast SEO offers a clarity check and easily see where you need to correct right in your blog post.
SEMrush SEO Writing Assistant
Just like Yoast SEO, SEMrush SEO Writing Assistant will go over your blog and generate the Flesh-Kincaid score.
The plugin also suggests relevant keywords based on your blog and help you change them based Google results displayed on the first pages. It also checks the uniqueness of your post.
Best 7 Tips to Improve Your Readability
Your readers are the determinant of your readability score. To ensure that you capture a great majority of internet users, you should keep a score of between 60-70. Read on for several hacks to ace the readability of your blog.
Write Clear Sections
The first thing to do before punching on your keyboard is to reflect on what you would like to write. You want to make sure that each paragraph is clear, right!
The first line of each paragraph determines whether your readers will be stacked on your blog from the start to the end.
The trick is to begin a section with the most significant sentence and then build on that sentence.
You should write your blog in such a way that your reader can build a general idea of your piece by simply reading the primary sentences.
At the same time, the paragraph should be short. Short paragraphs are appealing. Thus, a good paragraph should contain 3 to 4 sentences.
Write Short Sentences
Brief sentences make your blog easier to read and understand as well as bring out your idea clearly than longer sentences.
If you can explain something in a few words, please do so. You will be saving time for your reader at the same time reducing grammatical errors.
Each sentence should not contain 20 words. Any sentence more than 20 words is considered long. If you have to write long sentences, ensure each paragraph doesn’t have more than one long sentence.
Use Bullet Points and Shortlists.
A good blog should not have the “wall of text” feel. Your readers should not feel as if they are reading the long history books or scientific journals. You will miserably lose your readers within a short span of time if you don’t you bullet points and shortlist.
Format your blog so your important points and overall flow of your writing are evident and simple to read. Make use of headers, section breaks, and images, why?
- They make your content easier to digest;
- They aid comprehension;
- Make your content easier to follow and has a smoother flow that urges the reader down
Use Simple Vocabularies
Don’t include in your writing a lot of complex words for the sake of attempting to sound clever. It may sound fancy using jargon such as flabbergasted, minuscule, etc. but what is the end result? They make your readers shift their attention.
The take-home message is, don’t use the complicated word when a simple one can serve the same purpose.
Use Active Voice
When you use active voice in your writing it becomes easy to read. You address your readers directly they find it easily follow your points. Active voice also makes your writing style more concise and succinct. Unlike passive voice which only confuses your readers and bore them.
Use Appropriate Font Style and Size
Fancy fonts such as Papyrus makes your readers strain while reading your post-avoid them. Use fonts that are easy on the eye (like Times New Roman) instead. Font size should not be too large or too small as well.
Engage and Entertain Your Readers
Take it easy! Writing is not a do or die thing that you have to always remain serious. Engage your readers by questions and answering them details. You could also tell a relevant story or share a personal experience related to what you are writing. Engaging your reader help them enjoy your writing and increase their retention power.
Leave Plenty of Whitespaces
Having enough white spaces in your blog posts makes it easier for your audience (including low-level-readers) to read your content.
It is also important to highlight your main ideas with boldface or italics to improve visibility.
Do you know other ways of improving the readability score of your blog? Let us know in the comment section below.